Pages about casinos outside GamStop and their payout speeds are read here by visitors in Great Britain, and running them takes only a few technical tools. What follows sets out which cookies and similar technologies the site runs, what purpose each serves, and how a visitor may refuse or later change that choice. A cookie is a small text file placed on a device by a browser, and counting pixels together with entries held in a browser's local and session storage behave much as cookies do.
Legal basis
Regulation 6 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) is the rule that governs this. Under it, information may be stored on a user's device, or read back from storage already there, only where the user has been given clear and comprehensive information and has consented — unless the storage is strictly necessary for a service the user has requested. For the UK GDPR standard, Article 4(11) and Article 7 are the measure: consent must be freely given, specific, informed and unambiguous, and withdrawing it must be as easy as giving it. Personal data handled through cookies falls as well under the UK GDPR and the Data Protection Act 2018.
Strictly necessary files
Without these, the site could not work reliably. A session is held open by them, load is spread across servers, forms are protected against abuse, and the cookie choice itself is remembered. No separate choice is needed before they are set. Files of a session kind expire when the browser is closed, while the stored choice is kept for no more than twelve months.
Functional and analytics files
Settings such as the comparison tables opened last are remembered by functional files, while analytics files count page views and show which pages are read, so that the content can be improved. Consent given in the cookie banner is what allows either group to be set. IP addresses are shortened for analysis, and profiles that follow behaviour across different sites are not built.
Third-party files
Services embedded from outside — videos or maps, for instance — may set files of their own. The privacy rules of the provider then apply too, and an objection to them is raised with that provider. Advertising cookies that build profiles for personalised ads are not set by playbriefuk.com without a clear choice in the consent banner.
Refusing and changing consent
The "Cookie settings" link in the footer is where consent can be changed or withdrawn at any time; withdrawal works for the future and does not affect the lawfulness of earlier processing. Cookies can also be blocked and deleted by every browser through its privacy settings, and the manufacturer's help pages describe the steps for Chrome, Firefox, Safari and Edge. Once the necessary files are deleted the banner appears again, and some features may stop working for a short time.
Supervision
The Information Commissioner's Office (ICO) is the UK's supervisory authority, and a complaint about the handling of personal data can be made to it. How personal data is processed is set out in the privacy policy of this site.
Last updated: 13.11.2026.